Play & Toys

Shop baby and kids toys in Singapore at Baby Central. Discover educational toys, developmental toys and fun play essentials for babies, toddlers and young children.

Play & Toys
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The highest price is $854.10

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The highest price is $854.10
  • Classic World Screw Board
    Up to 50% OFF

    Classic World Screw Board

    Classic World Screw Board
    $12.95 $25.90
  • Classic World City 2 in 1 Pathfinder
    Up to 40% OFF

    Classic World City 2 in 1 Pathfinder

    Classic World City 2 in 1 Pathfinder
    $17.34 $28.90
  • Jellycat Amuseable Moon Bag 27x19cm

    Jellycat Amuseable Moon Bag 27x19cm

    Jellycat Amuseable Moon Bag 27x19cm
    $56.90
  • Quut Toys Squeezi - Rocket
    Up to 20% OFF

    Quut Toys Squeezi - Rocket

    Quut Toys Squeezi - Rocket
    $22.15 $27.69
  • Quut Toys Beedi - Shapes
    Up to 20% OFF

    Quut Toys Beedi - Shapes

    Quut Toys Beedi - Shapes
    $22.32 $27.90
  • Le Toy Van Noahs Shapesorter Ark

    Le Toy Van Noahs Shapesorter Ark

    Le Toy Van Noahs Shapesorter Ark
    $79.90
  • Le Toy Van Ocean Stacker
    Up to 10% OFF

    Le Toy Van Ocean Stacker

    Le Toy Van Ocean Stacker
    $31.41 $34.90
  • Le Toy Van Bay Tree Doll House
    Up to 10% OFF

    Le Toy Van Bay Tree Doll House

    Le Toy Van Bay Tree Doll House
    $238.50 $265.00
  • Skip Hop Zoo Ice Cream Shoppe Playset - Unicorn
    Up to 57% OFF

    Skip Hop Zoo Ice Cream Shoppe Playset - Unicorn

    Skip Hop Zoo Ice Cream Shoppe Playset - Unicorn
    $15.00 $34.90
  • Manhattan Toy LEGO Harry Potter - Albus Dumbledore Plush
    Up to 88% OFF

    Manhattan Toy LEGO Harry Potter - Albus Dumbledore Plush

    Manhattan Toy LEGO Harry Potter - Albus Dumbledore Plush
    $7.69 $69.90
  • Ooly Set The Scene Transfer Sticker Magic - Jungle Journey
    Up to 20% OFF

    Ooly Set The Scene Transfer Sticker Magic - Jungle Journey

    Ooly Set The Scene Transfer Sticker Magic - Jungle Journey
    $11.92 $14.90
  • Le Toy Van Fire & Rescue Wooden Garage
    Up to 10% OFF

    Le Toy Van Fire & Rescue Wooden Garage

    Le Toy Van Fire & Rescue Wooden Garage
    $179.10 $199.00
  • Le Toy Van Wooden Market Stall & Fruit Play Food Crate
    Up to 10% OFF

    Le Toy Van Wooden Market Stall & Fruit Play Food Crate

    Le Toy Van Wooden Market Stall & Fruit Play Food Crate
    $179.10 $199.00
  • Le Toy Van Wooden Dolls House Outdoor Play Furniture
    Up to 10% OFF

    Le Toy Van Wooden Dolls House Outdoor Play Furniture

    Le Toy Van Wooden Dolls House Outdoor Play Furniture
    $44.91 $49.90
  • Melissa & Doug WOW!™ Activity Pad & Sticker Stamper - Fox
    Up to 20% OFF

    Melissa & Doug WOW!™ Activity Pad & Sticker Stamper - Fox

    Melissa & Doug WOW!™ Activity Pad & Sticker Stamper - Fox
    $15.92 $19.90
  • Jellycat Jellycat Bashful Giraffe Woven Musical Toy 30cm

    Jellycat Jellycat Bashful Giraffe Woven Musical Toy 30cm

    Jellycat Jellycat Bashful Giraffe Woven Musical Toy 30cm
    $73.90
  • Bubble Perfect Pairs - Two Peas in a Pod

    Bubble Perfect Pairs - Two Peas in a Pod

    Bubble Perfect Pairs - Two Peas in a Pod
    $14.90
  • Bubble Plush Toy - Libby The Lobster

    Bubble Plush Toy - Libby The Lobster

    Bubble Plush Toy - Libby The Lobster
    $19.90
  • Skip Hop Sweet Sheep Jitter Stroller Toy

    Skip Hop Sweet Sheep Jitter Stroller Toy

    Skip Hop Sweet Sheep Jitter Stroller Toy
    $34.90
  • Bubble Mini Bubble Buddy Keychain - Bumble the Bee

    Bubble Mini Bubble Buddy Keychain - Bumble the Bee

    Bubble Mini Bubble Buddy Keychain - Bumble the Bee
    $9.90
  • Bubble Mini Bubble Buddy Keychain - Beanie the Bear

    Bubble Mini Bubble Buddy Keychain - Beanie the Bear

    Bubble Mini Bubble Buddy Keychain - Beanie the Bear
    $9.90
  • Jellycat Jellycat Bashful Blush Bunny Comforter 27cm x 20cm x 7cm

    Jellycat Jellycat Bashful Blush Bunny Comforter 27cm x 20cm x 7cm

    Jellycat Jellycat Bashful Blush Bunny Comforter 27cm x 20cm x 7cm
    $42.90
  • Skip Hop Silver Lining Cloud Pull & Play Sensory Toy

    Skip Hop Silver Lining Cloud Pull & Play Sensory Toy

    Skip Hop Silver Lining Cloud Pull & Play Sensory Toy
    $29.90
  • Jellycat Jellycat Amuseables Boiled Egg Chic

    Jellycat Jellycat Amuseables Boiled Egg Chic

    Jellycat Jellycat Amuseables Boiled Egg Chic
    $42.90

Creative play is an essential part of childhood development, helping children build motor skills, creativity and confidence. At Baby Central, we offer a thoughtfully curated collection of baby toys, toddler toys and educational toys in Singapore designed to support learning through play.

Our range includes sensory toys for infants, activity centres for early development, building toys for problem-solving, and imaginative play sets that inspire creativity. From tummy-time play gyms to wooden toys, ride-on vehicles and art supplies, every toy is chosen with safety, durability and developmental benefits in mind.

Whether you're looking for a first toy for a newborn, engaging toys for toddlers, or fun learning toys for preschoolers, our collection offers something for every stage of childhood.

What toys are best for newborn babies?

Newborn toys that stimulate the senses such as high-contrast toys, rattles and soft sensory toys are ideal.

What toys help toddler development?

Toys like stacking blocks, puzzles and shape sorters support problem-solving, motor skills and creativity.

Are wooden toys safe for babies?

High-quality wooden toys are durable, non-toxic and designed to be safe for young children.