Play & Toys

Shop baby and kids toys in Singapore at Baby Central. Discover educational toys, developmental toys and fun play essentials for babies, toddlers and young children.

Play & Toys
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  • Baby's Buggy Book: Ladybird

    Baby's Buggy Book: Ladybird

    Baby's Buggy Book: Ladybird
    $15.90
  • Skip Hop Farmstand Let The Beet Drop DJ Set Baby Musical Toy

    Skip Hop Farmstand Let The Beet Drop DJ Set Baby Musical Toy

    Skip Hop Farmstand Let The Beet Drop DJ Set Baby Musical Toy
    $99.00
  • Airport (Let's Learn & Play)

    Airport (Let's Learn & Play)

    Airport (Let's Learn & Play)
    $32.90
  • First Stories for Baby: Make Some Noise

    First Stories for Baby: Make Some Noise

    First Stories for Baby: Make Some Noise
    $27.20
  • Bluey: A Big Pop-Up Book

    Bluey: A Big Pop-Up Book

    Bluey: A Big Pop-Up Book
    $34.90
  • Baby Touch: Animals: A black-and-white book

    Baby Touch: Animals: A black-and-white book

    Baby Touch: Animals: A black-and-white book
    $15.20
  • Mjuka Foldable Playmat

    Mjuka Foldable Playmat

    Mjuka Foldable Playmat
    $228.00
  • PLANTOYS Dancing Alligator Rainbow

    PLANTOYS Dancing Alligator Rainbow

    PLANTOYS Dancing Alligator Rainbow
    $39.90
  • PLANTOYS Balancing Cactus
    Award Winning

    PLANTOYS Balancing Cactus

    PLANTOYS Balancing Cactus
    $39.90
  • Paint by Sticker Kids: Dinosaurs

    Paint by Sticker Kids: Dinosaurs

    Paint by Sticker Kids: Dinosaurs
    $15.90
  • Paint by Sticker Kids: Zoo Animals

    Paint by Sticker Kids: Zoo Animals

    Paint by Sticker Kids: Zoo Animals
    $15.90
  • Paint by Sticker Kids: Rainforest Animals

    Paint by Sticker Kids: Rainforest Animals

    Paint by Sticker Kids: Rainforest Animals
    $15.90
  • 1

    Skip Hop Geometric Wonders Musical Pounding Bench

    Skip Hop Geometric Wonders Musical Pounding Bench
    $59.90
  • Skip Hop Farmstand See & Bee Steering Wheel

    Skip Hop Farmstand See & Bee Steering Wheel

    Skip Hop Farmstand See & Bee Steering Wheel
    $59.90
  • 1

    Snuggle Bunnies Lambie

    Snuggle Bunnies Lambie
    $43.90
  • 1

    Le Toy Van Ice Lollies Popsicles

    Le Toy Van Ice Lollies Popsicles
    $34.90
  • 1

    Skip Hop Bandana Buddies Activity Toy - Elephant

    Skip Hop Bandana Buddies Activity Toy - Elephant
    $39.90
  • 1

    Connetix Rainbow Square Pack 40 pc

    Connetix Rainbow Square Pack 40 pc
    $69.00
  • 1

    Connetix Bright Portal Pack 48 pc

    Connetix Bright Portal Pack 48 pc
    $129.00
  • 1
    30% OFF

    Cheeky Chompers Comfortchew Baby Comforter with Teether - Midnight Stars

    Cheeky Chompers Comfortchew Baby Comforter with Teether - Midnight Stars
    $17.42 $24.90
  • 1
    30% OFF

    Cheeky Chompers Comfortchew Baby Comforter with Teether - Made With Love

    Cheeky Chompers Comfortchew Baby Comforter with Teether - Made With Love
    $17.42 $24.90
  • 1

    Micro Scooter Helmet - Forest Green

    Micro Scooter Helmet - Forest Green
    $89.90
  • 1

    Micro Scooter Helmet - Black

    Micro Scooter Helmet - Black
    $89.90
  • Noodoll Pineapple Ricespud Mini Sitting Plush Toy

    Noodoll Pineapple Ricespud Mini Sitting Plush Toy

    Noodoll Pineapple Ricespud Mini Sitting Plush Toy
    $29.90
  • Noodoll Yellow Bunny Ricespud Mini Sitting Plush Toy

    Noodoll Yellow Bunny Ricespud Mini Sitting Plush Toy

    Noodoll Yellow Bunny Ricespud Mini Sitting Plush Toy
    $29.90
  • Noodoll Pink Bunny Ricespud Mini Sitting Plush Toy

    Noodoll Pink Bunny Ricespud Mini Sitting Plush Toy

    Noodoll Pink Bunny Ricespud Mini Sitting Plush Toy
    $29.90
  • Le Toy Van Magnetic Space Rocket Duo

    Le Toy Van Magnetic Space Rocket Duo

    Le Toy Van Magnetic Space Rocket Duo
    $49.90
  • Le Toy Van Wooden Play Kitchen

    Le Toy Van Wooden Play Kitchen

    Le Toy Van Wooden Play Kitchen
    $489.00

Creative play is an essential part of childhood development, helping children build motor skills, creativity and confidence. At Baby Central, we offer a thoughtfully curated collection of baby toys, toddler toys and educational toys in Singapore designed to support learning through play.

Our range includes sensory toys for infants, activity centres for early development, building toys for problem-solving, and imaginative play sets that inspire creativity. From tummy-time play gyms to wooden toys, ride-on vehicles and art supplies, every toy is chosen with safety, durability and developmental benefits in mind.

Whether you're looking for a first toy for a newborn, engaging toys for toddlers, or fun learning toys for preschoolers, our collection offers something for every stage of childhood.

What toys are best for newborn babies?

Newborn toys that stimulate the senses such as high-contrast toys, rattles and soft sensory toys are ideal.

What toys help toddler development?

Toys like stacking blocks, puzzles and shape sorters support problem-solving, motor skills and creativity.

Are wooden toys safe for babies?

High-quality wooden toys are durable, non-toxic and designed to be safe for young children.