Play & Toys

Shop baby and kids toys in Singapore at Baby Central. Discover educational toys, developmental toys and fun play essentials for babies, toddlers and young children.

Play & Toys
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  • Bluey: Bedtime Little Library

    Bluey: Bedtime Little Library

    Bluey: Bedtime Little Library
    $13.50
  • First Stories For Baby: Snuggle Up

    First Stories For Baby: Snuggle Up

    First Stories For Baby: Snuggle Up
    $27.20
  • First Stories for Baby: Make Some Noise

    First Stories for Baby: Make Some Noise

    First Stories for Baby: Make Some Noise
    $27.20
  • At Home (Let's Learn & Play)

    At Home (Let's Learn & Play)

    At Home (Let's Learn & Play)
    $32.90
  • Airport (Let's Learn & Play)

    Airport (Let's Learn & Play)

    Airport (Let's Learn & Play)
    $32.90
  • 1
    50% OFF

    Manhattan Toy Musical Chicken

    Manhattan Toy Musical Chicken
    $49.95 $99.90
  • Doddl Chef Kit

    Doddl Chef Kit

    Doddl Chef Kit
    $49.90
  • Bluey's Bedtime

    Bluey's Bedtime

    Bluey's Bedtime
    $16.50
  • Bluey: Foody Things A Touch-and-Feel Playbook

    Bluey: Foody Things A Touch-and-Feel Playbook

    Bluey: Foody Things A Touch-and-Feel Playbook
    $18.90
  • MOMIJI Colette Rattan Doll Stroller - Pink

    MOMIJI Colette Rattan Doll Stroller - Pink

    MOMIJI Colette Rattan Doll Stroller - Pink
    $219.00
  • MOMIJI Eric Kids Shopping Trolley

    MOMIJI Eric Kids Shopping Trolley

    MOMIJI Eric Kids Shopping Trolley
    $150.00
  • MOMIJI Kids Shopping Cart
    23% OFF

    MOMIJI Kids Shopping Cart

    MOMIJI Kids Shopping Cart
    $169.00 $219.00
  • Skip Hop Farmstand Let The Beet Drop DJ Set Baby Musical Toy

    Skip Hop Farmstand Let The Beet Drop DJ Set Baby Musical Toy

    Skip Hop Farmstand Let The Beet Drop DJ Set Baby Musical Toy
    $99.00
  • What Made You Smile Today?

    What Made You Smile Today?

    What Made You Smile Today?
    $19.90
  • Baby's Buggy Book: Ladybird

    Baby's Buggy Book: Ladybird

    Baby's Buggy Book: Ladybird
    $15.90

Creative play is an essential part of childhood development, helping children build motor skills, creativity and confidence. At Baby Central, we offer a thoughtfully curated collection of baby toys, toddler toys and educational toys in Singapore designed to support learning through play.

Our range includes sensory toys for infants, activity centres for early development, building toys for problem-solving, and imaginative play sets that inspire creativity. From tummy-time play gyms to wooden toys, ride-on vehicles and art supplies, every toy is chosen with safety, durability and developmental benefits in mind.

Whether you're looking for a first toy for a newborn, engaging toys for toddlers, or fun learning toys for preschoolers, our collection offers something for every stage of childhood.

What toys are best for newborn babies?

Newborn toys that stimulate the senses such as high-contrast toys, rattles and soft sensory toys are ideal.

What toys help toddler development?

Toys like stacking blocks, puzzles and shape sorters support problem-solving, motor skills and creativity.

Are wooden toys safe for babies?

High-quality wooden toys are durable, non-toxic and designed to be safe for young children.