Play & Toys

Shop baby and kids toys in Singapore at Baby Central. Discover educational toys, developmental toys and fun play essentials for babies, toddlers and young children.

Play & Toys
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  • 1
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    Ooly Set The Scene Transfer Sticker Magic - Ocean Adventure

    Ooly Set The Scene Transfer Sticker Magic - Ocean Adventure
    $11.92 $14.90
  • Ooly Scratch & Scribble - Magical Unicorns
    Sold out

    Ooly Scratch & Scribble - Magical Unicorns

    Ooly Scratch & Scribble - Magical Unicorns
    $12.72 $15.90
  • Ooly Yummy Yummy Scented Twist Up Crayons - Set of 10
    Sold out

    Ooly Yummy Yummy Scented Twist Up Crayons - Set of 10

    Ooly Yummy Yummy Scented Twist Up Crayons - Set of 10
    $13.52 $16.90
  • Ooly Mini Kit Scratch & Scribble - Safari Party (6 Sheets)
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    Ooly Mini Kit Scratch & Scribble - Safari Party (6 Sheets)

    Ooly Mini Kit Scratch & Scribble - Safari Party (6 Sheets)
    $7.12 $8.90
  • Ooly Mini Kit Scratch & Scribble - Cutie Cats (6 Sheets)
    Sold out

    Ooly Mini Kit Scratch & Scribble - Cutie Cats (6 Sheets)

    Ooly Mini Kit Scratch & Scribble - Cutie Cats (6 Sheets)
    $7.12 $8.90
  • Ooly Mighty Mega Markers Jumbo Size - Set of 8
    Sold out

    Ooly Mighty Mega Markers Jumbo Size - Set of 8

    Ooly Mighty Mega Markers Jumbo Size - Set of 8
    $11.92 $14.90
  • Le Toy Van Oxford Wooden Play Kitchen (FSC 100%)
    Sold out

    Le Toy Van Oxford Wooden Play Kitchen (FSC 100%)

    Le Toy Van Oxford Wooden Play Kitchen (FSC 100%)
    $398.00
  • Le Toy Van Bluebelle Wooden Dolls House
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    Le Toy Van Bluebelle Wooden Dolls House

    Le Toy Van Bluebelle Wooden Dolls House
    $199.00
  • Micro Scooter Helmet Lightweight - Unicorn
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    Micro Scooter Helmet Lightweight - Unicorn

    Micro Scooter Helmet Lightweight - Unicorn
    $89.90
  • Micro Scooter Helmet Lightweight - 3D Dragon
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    Micro Scooter Helmet Lightweight - 3D Dragon

    Micro Scooter Helmet Lightweight - 3D Dragon
    $99.90
  • Micro Scooter Basket - Blue
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    Micro Scooter Basket - Blue

    Micro Scooter Basket - Blue
    $25.00
  • Micro Scooter Carry Strap
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    Micro Scooter Carry Strap

    Micro Scooter Carry Strap
    $20.00
  • Le Toy Van Wooden Dolls House Dining Room Furniture Set
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    Le Toy Van Wooden Dolls House Dining Room Furniture Set

    Le Toy Van Wooden Dolls House Dining Room Furniture Set
    $49.90
  • Le Toy Van Wooden Dolls House Kitchen Furniture Set
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    Le Toy Van Wooden Dolls House Kitchen Furniture Set

    Le Toy Van Wooden Dolls House Kitchen Furniture Set
    $49.90
  • 1

    Charlie Banana Reusable Swim Diaper Drawstring - The Whale on White

    Charlie Banana Reusable Swim Diaper Drawstring - The Whale on White
    $27.90
  • 1

    Charlie Banana Reusable Swim Diaper Drawstring - Seally

    Charlie Banana Reusable Swim Diaper Drawstring - Seally
    $27.90
  • MOMIJI Colette Rattan Doll Stroller - Pink

    MOMIJI Colette Rattan Doll Stroller - Pink

    MOMIJI Colette Rattan Doll Stroller - Pink
    $219.00
  • MOMIJI Kids Shopping Cart
    9% OFF

    MOMIJI Kids Shopping Cart

    MOMIJI Kids Shopping Cart
    $199.00 $219.00
  • 1
    Sold out

    Snuggle Bunnies Rosie The Duck Keyring - With Neck Bow

    Snuggle Bunnies Rosie The Duck Keyring - With Neck Bow
    $29.90
  • Snuggle Bunnies Hilda The Highland Cow
    Sold out

    Snuggle Bunnies Hilda The Highland Cow

    Snuggle Bunnies Hilda The Highland Cow
    $49.90
  • 1
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    Snuggle Bunnies Birthday Arthur With Gingham Hat

    Snuggle Bunnies Birthday Arthur With Gingham Hat
    $43.90
  • 1
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    Snuggle Bunnies Little Penelope

    Snuggle Bunnies Little Penelope
    $29.90
    + 3 more
  • 1
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    Snuggle Bunnies Penelope The Bunny - Little Love 45cm

    Snuggle Bunnies Penelope The Bunny - Little Love 45cm
    $59.90
  • 1
    Sold out

    Snuggle Bunnies Penelope

    Snuggle Bunnies Penelope
    $43.90
    + 2 more
  • 1
    Sold out

    Micro Scooter Classic - White

    Micro Scooter Classic - White
    $319.00
  • 1
    Sold out

    Micro Scooter Wagon Classic

    Micro Scooter Wagon Classic
    $219.00
  • 1
    Sold out

    Micro Scooter Navigator

    Micro Scooter Navigator
    $489.00
  • 1
    Sold out

    Noodoll Carrot Ricespud Mini Sitting Plush Toy

    Noodoll Carrot Ricespud Mini Sitting Plush Toy
    $29.90

Creative play is an essential part of childhood development, helping children build motor skills, creativity and confidence. At Baby Central, we offer a thoughtfully curated collection of baby toys, toddler toys and educational toys in Singapore designed to support learning through play.

Our range includes sensory toys for infants, activity centres for early development, building toys for problem-solving, and imaginative play sets that inspire creativity. From tummy-time play gyms to wooden toys, ride-on vehicles and art supplies, every toy is chosen with safety, durability and developmental benefits in mind.

Whether you're looking for a first toy for a newborn, engaging toys for toddlers, or fun learning toys for preschoolers, our collection offers something for every stage of childhood.

What toys are best for newborn babies?

Newborn toys that stimulate the senses such as high-contrast toys, rattles and soft sensory toys are ideal.

What toys help toddler development?

Toys like stacking blocks, puzzles and shape sorters support problem-solving, motor skills and creativity.

Are wooden toys safe for babies?

High-quality wooden toys are durable, non-toxic and designed to be safe for young children.