Play & Toys

Shop baby and kids toys in Singapore at Baby Central. Discover educational toys, developmental toys and fun play essentials for babies, toddlers and young children.

Play & Toys
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The highest price is $854.10
  • Calico Sun Ashley Bracelets - Tassels
    Up to 30% OFF

    Calico Sun Ashley Bracelets - Tassels

    Calico Sun Ashley Bracelets - Tassels
    $13.23 $18.90
  • Calico Sun Belinda Bracelets - Moon
    Up to 30% OFF

    Calico Sun Belinda Bracelets - Moon

    Calico Sun Belinda Bracelets - Moon
    $13.23 $18.90
  • Calico Sun Sophia Necklace - Heart
    Up to 30% OFF

    Calico Sun Sophia Necklace - Heart

    Calico Sun Sophia Necklace - Heart
    $13.23 $18.90
  • Calico Sun Sophia Necklace - Star
    Up to 30% OFF

    Calico Sun Sophia Necklace - Star

    Calico Sun Sophia Necklace - Star
    $13.23 $18.90
  • Calico Sun Ashley Necklace - Tassels
    Up to 30% OFF

    Calico Sun Ashley Necklace - Tassels

    Calico Sun Ashley Necklace - Tassels
    $13.23 $18.90
  • Calico Sun Belinda Necklace - Star
    Up to 30% OFF

    Calico Sun Belinda Necklace - Star

    Calico Sun Belinda Necklace - Star
    $13.23 $18.90
  • Calico Sun Amy Necklace - Cat Love
    Up to 30% OFF

    Calico Sun Amy Necklace - Cat Love

    Calico Sun Amy Necklace - Cat Love
    $13.23 $18.90
  • Crayola Washable Bold Fingerpaint - Primary Colors - 3-Pack
    Up to 20% OFF

    Crayola Washable Bold Fingerpaint - Primary Colors - 3-Pack

    Crayola Washable Bold Fingerpaint - Primary Colors - 3-Pack
    $18.32 $22.90
  • Crayola Pip Squeaks & Paper Store Set
    Sold out

    Crayola Pip Squeaks & Paper Store Set

    Crayola Pip Squeaks & Paper Store Set
    $28.40 $35.50
  • Crayola Colored Pencils, 50 Count Long
    Up to 20% OFF

    Crayola Colored Pencils, 50 Count Long

    Crayola Colored Pencils, 50 Count Long
    $20.40 $25.50
  • Crayola Washable Super Tips Markers (50 Colors)
    Up to 20% OFF

    Crayola Washable Super Tips Markers (50 Colors)

    Crayola Washable Super Tips Markers (50 Colors)
    $23.92 $29.90
  • PLANTOYS Highway Maintenance
    Up to 20% OFF

    PLANTOYS Highway Maintenance

    PLANTOYS Highway Maintenance
    $23.92 $29.90
  • PLANTOYS Construction Set
    Up to 20% OFF

    PLANTOYS Construction Set

    PLANTOYS Construction Set
    $52.72 $65.90
  • PLANTOYS Cone Sorting - Unit Plus
    Up to 20% OFF

    PLANTOYS Cone Sorting - Unit Plus

    PLANTOYS Cone Sorting - Unit Plus
    $39.92 $49.90
  • PLANTOYS Cupcake Set
    Up to 20% OFF

    PLANTOYS Cupcake Set

    PLANTOYS Cupcake Set
    $39.92 $49.90
  • PLANTOYS Breakfast Menu
    Up to 20% OFF

    PLANTOYS Breakfast Menu

    PLANTOYS Breakfast Menu
    $31.92 $39.90
  • Classic World Mathematics Learning Game
    Up to 50% OFF

    Classic World Mathematics Learning Game

    Classic World Mathematics Learning Game
    $10.45 $20.90
  • Classic World Castle Keys
    Up to 50% OFF

    Classic World Castle Keys

    Classic World Castle Keys
    $6.45 $12.90
  • Trixie Wooden animal car with trailer
    Up to 14% OFF

    Trixie Wooden animal car with trailer

    Trixie Wooden animal car with trailer
    $42.42 $49.90
  • Skip Hop Celestial Dreams Musical Raccoon Stroller Toy

    Skip Hop Celestial Dreams Musical Raccoon Stroller Toy

    Skip Hop Celestial Dreams Musical Raccoon Stroller Toy
    $24.90
  • Moulin Roty Les Petites Merveilles String Telephone
    Up to 20% OFF

    Moulin Roty Les Petites Merveilles String Telephone

    Moulin Roty Les Petites Merveilles String Telephone
    $18.32 $22.90
  • Haakaa Silicone Shape Puzzle - Starlight
    Up to 30% OFF

    Haakaa Silicone Shape Puzzle - Starlight

    Haakaa Silicone Shape Puzzle - Starlight
    $23.73 $33.90
  • Quut Toys Lili
    Up to 20% OFF

    Quut Toys Lili

    Quut Toys Lili
    $15.92 $19.90
  • Quut Toys Squeezi - Submarine
    Up to 20% OFF

    Quut Toys Squeezi - Submarine

    Quut Toys Squeezi - Submarine
    $22.15 $27.69

Creative play is an essential part of childhood development, helping children build motor skills, creativity and confidence. At Baby Central, we offer a thoughtfully curated collection of baby toys, toddler toys and educational toys in Singapore designed to support learning through play.

Our range includes sensory toys for infants, activity centres for early development, building toys for problem-solving, and imaginative play sets that inspire creativity. From tummy-time play gyms to wooden toys, ride-on vehicles and art supplies, every toy is chosen with safety, durability and developmental benefits in mind.

Whether you're looking for a first toy for a newborn, engaging toys for toddlers, or fun learning toys for preschoolers, our collection offers something for every stage of childhood.

What toys are best for newborn babies?

Newborn toys that stimulate the senses such as high-contrast toys, rattles and soft sensory toys are ideal.

What toys help toddler development?

Toys like stacking blocks, puzzles and shape sorters support problem-solving, motor skills and creativity.

Are wooden toys safe for babies?

High-quality wooden toys are durable, non-toxic and designed to be safe for young children.