{"title":"Toys Under $50","description":"","products":[{"product_id":"jellycat-bashful-baby-cream-bunny-ring-rattle-18cm-x-8cm-x-2cm","title":"Jellycat Bashful Baby Cream Bunny Ring Rattle 18cm x 8cm x 2cm","description":"\u003cp\u003eA treat for tiny hands, Bashful Bunny Ring Rattle can be held by its soft limbs, long lop ears or ring-shaped tummy.\u003c\/p\u003e\r\n\r\n\u003cp\u003eModelled on Bashful Bunny herself, she features the same pink suedette nose, and soft fur made from recycled fibres. When given a gentle shake, her rattle will sound, delighting little ones. \u003c\/p\u003e\r\n\r\n\u003cp\u003eShe likes to shake, rattle and roll to the rhythm of a lullaby!\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDimensions: 18cm x 8cm x 2cm\u003c\/li\u003e\r\n\t\u003cli\u003eMain Materials: New \u0026amp; Recycled Polyester\u003c\/li\u003e\r\n\t\u003cli\u003eInner Filling: Recycled Fibres\u003c\/li\u003e\r\n\t\u003cli\u003eEmbroidered Eye\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":52445074817340,"sku":"BRR4BC","price":33.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bashful_baby_cream_bunny_ring_rattle_18cm_x_8cm_x_2cm_nobg.png?v=1770607483"},{"product_id":"jellycat-amuseable-boiled-egg-chic-14x9cm1","title":"Jellycat Jellycat Amuseables Boiled Egg Chic","description":"\u003cp\u003eAmuseable Boiled Egg Chic can't wait to find out what's hatching at Fashion Week! With super-soft fur in cream and yellow, embroidered shades with shiny lenses and stylish black shoes with grey laces, this egg is breaking the catwalk!\u003c\/p\u003e\r\n\r\n\u003cp\u003eDimensions: 14cm x 9cm\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eTested to and passes the European Safety Standard for toys: EN71 parts 1, 2 \u0026amp; 3, for all ages\u003c\/li\u003e\r\n\t\u003cli\u003eSuitable from birth\u003c\/li\u003e\r\n\t\u003cli\u003e30 degree Celsius wash only; do not tumble dry, dry clean or iron\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":52445099458876,"sku":"A6BEC","price":42.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/amuseable_boiled_egg_chic_14x9cm_nobg_cd2d8bf7-adef-420c-978d-b7bfd4d57a49.png?v=1770608454"},{"product_id":"jellycat-amuseable-boiled-egg-geek-14x9cm1","title":"Jellycat Amuseables Boiled Egg Geek","description":"\u003cp\u003eA study buddy for supportive hugs, Amuseable Boiled Egg Geek is here! This cream-and-yellow softy wears embroidered glasses and red suedette trainers. Kicking up those chocolate cord legs, this affable egg can't wait to get reading!\u003c\/p\u003e\r\n\r\n\u003cp\u003eDimensions:14 x 9cm\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eTested to and passes the European Safety Standard for toys: EN71 parts 1, 2 \u0026amp; 3, for all ages\u003c\/li\u003e\r\n\t\u003cli\u003eSuitable from birth\u003c\/li\u003e\r\n\t\u003cli\u003e30 degree Celsius wash only; do not tumble dry, dry clean or iron\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":52445099491644,"sku":"BBC234412","price":42.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/amuseable_boiled_egg_geek_14x9cm_nobg_11728664-41d1-40e8-8fc3-2a3c9d2ac9b7.png?v=1770608455"},{"product_id":"jellycat-bashful-beige-bunny-comforter-27x20cm1","title":"Jellycat Bashful Beige Bunny Comforter 27x20cm","description":"\u003cp\u003eIrresistibly soft in a beige coloured fur made from recycled fibres, Bashful Beige Bunny Comforter features our beloved Bashful Bunny signature long lop ears, a suedette nose and embroidered eyes. Designed with an un-stuffed body yet delicately squashy paws and bobble feet, making it easy for little hands to grab hold of and comfort themselves.\u003c\/p\u003e\r\n","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":52445100310844,"sku":"CMF4B","price":42.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bashful_beige_bunny_comforter_27x20cm_nobg.png?v=1770608473"},{"product_id":"jellycat-bashful-pink-bunny-comforter-27x20cm1","title":"Jellycat Jellycat Bashful Baby Pink Bunny Comforter 27cm x 20cm x 7cm","description":"\u003cp\u003eIrresistibly soft in a pink coloured fur made from recycled fibres, Bashful Pink Bunny Comforter features our beloved Bashful Bunny signature long lop ears, a suedette nose and embroidered eyes. Designed with an un-stuffed body yet delicately squashy paws and bobble feet, making it easy for little hands to grab hold of and comfort themselves.\u003c\/p\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":52445100671292,"sku":"CMF4BP","price":42.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bashful_pink_bunny_comforter_27x20cm_nobg.png?v=1770608474"},{"product_id":"jellycat-bashful-blush-bunny-comforter-27cm-x-20cm1","title":"Jellycat Jellycat Bashful Blush Bunny Comforter 27cm x 20cm x 7cm","description":"\u003cp\u003eIrresistibly soft in a baby pink coloured fur made from recycled fibres, Bashful Pink Bunny Comforter features our beloved Bashful Bunny signature long lop ears, a pink suedette nose and embroidered eyes. Designed with an un-stuffed body yet delicately squashy paws and bobble feet, making it easy for little hands to grab hold of and comfort themselves.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSize: 27cm H x 20cm W x 7cm D\u003c\/li\u003e\r\n\t\u003cli\u003eSweet embroidered eyes \u0026amp; mouth with soft pink suedette nose\u003c\/li\u003e\r\n\t\u003cli\u003eSoft \u0026amp; plush, made from the finest materials\u003c\/li\u003e\r\n\t\u003cli\u003ePerfect for snuggles, cuddles \u0026amp; comforting\u003c\/li\u003e\r\n\t\u003cli\u003eSuitable from 0+\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":52445101949244,"sku":"CMF4BLU","price":42.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bashful_blush_bunny_comforter_27cm_x_20cm_nobg.png?v=1770608100"},{"product_id":"bubble-plush-turtle1","title":"Bubble Plush Toy - Toby The Turtle","description":"\u003cp\u003eMeet Toby, Bubble's charming turtle plush! With his soft, velvety texture and vibrant green hue, Toby is an irresistible companion for children. His friendly eyes and soft shell, make him perfect for endless cuddles and imaginative play. Whether your little one is snuggling up for a bedtime story or setting off on an underwater adventure, Toby will guide them to a world of wonder and imagination. As part of Bubble's \"Under the Sea\" collection, Toby is sure to enchant and delight children of all ages\u003c\/p\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003cp\u003e● Part of Bubble's Under the Sea Collection\u003c\/p\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003cp\u003e● Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine. \u003c\/p\u003e\r\n\r\n\u003cp\u003e● Suitable for 0+ months\u003c\/p\u003e\r\n\r\n\u003cp\u003e● Dimensions: 35 x 38 x 13 cm\u003c\/p\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003cp\u003e• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.\u003c\/p\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Bubble","offers":[{"title":"Default Title","offer_id":52445106602300,"sku":"BUKPC26","price":34.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bubble_plush_toy___toby_the_turtle_nobg.png?v=1770608214"},{"product_id":"skip-hop-duff-imals-kids-bag-hamster","title":"Skip Hop Duff-imals Kids Bag - Hamster","description":"\u003cp\u003eGet excited for sleepovers at Grandmas, camp \u0026amp; more with Skip Hop's new expandable character duffel bags. Comes with two top handle straps and a cross body strap adjustable in length for comfortable carrying. Spacious interior and pleated sides expand for extra room and fun, character expressions. Perfect for little ones who love animals and adventures\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eFun colour block designs\u003c\/li\u003e\n\t\u003cli\u003eTop handle\u003c\/li\u003e\n\t\u003cli\u003eAdjustable cross body strap for easy carrying\u003c\/li\u003e\n\t\u003cli\u003eExpandable, pleated sides\u003c\/li\u003e\n\t\u003cli\u003eSpacious interior\u003c\/li\u003e\n\t\u003cli\u003eSuitable for ages 3+\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n","brand":"Skip Hop","offers":[{"title":"Default Title","offer_id":52445108175164,"sku":"SH9R257010","price":39.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/skip_hop_duff_imals_kids_bag___hamster_nobg_5f08b784-80d8-43be-a39d-216b43a522e6.png?v=1770608230"},{"product_id":"jellycat-bashful-giraffe-faux-fur-rattle-18cm","title":"Jellycat Jellycat Bashful Giraffe  Faux-fur Rattle 18cm","description":"\u003ch4\u003eKeep little paws busy with the Bashful Giraffe Ring Rattle. With four squashy paws, adorable perky ears and soft horns, and a gentle rattle which delights at every shake. Crafted in the softest fur made from recycled fibres, our much loved Bashful character giraffe is both a toy and comforting companion, ready to soothe and entertain at any given moment!\u003c\/h4\u003e\r\n\r\n\u003ch4\u003e \u003c\/h4\u003e\r\n\r\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e\r\n\t\u003ch4\u003eDimensions: 18cm x 8cm x 2cm\u003c\/h4\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003ch4\u003eMain Materials: New \u0026amp; Recycled Polyester\u003c\/h4\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003ch4\u003eInner Filling: Recycled Fibres\u003c\/h4\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003ch4\u003eEmbroidered Eye\u003c\/h4\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":52445108633916,"sku":"BRR4GF","price":33.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bashful_giraffe__faux_fur_rattle_18cm_nobg_42e5120d-0de6-47bb-9102-8ee03aadce9a.png?v=1770608237"},{"product_id":"jellycat-bashful-lamb-faux-fur-rattle","title":"Jellycat Bashful Lamb Ring Rattle 18cm x 8cm x 2cm","description":"\u003cp\u003eIn two shakes of a lamb’s tail, Baby will be giggling away! The Bashful Lamb Ring Rattle is soft in a vanilla cream fur made with recycled fibres. Easy to grab with four soft hooves and a ring-shaped tummy, the rattle gently jangling when shaken. With a sweet, embroidered face and cute waggle ears, it’s just the friend for long country trips\u003c\/p\u003e\r\n\r\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDimensions: 18cm x 8cm x 2cm\u003c\/li\u003e\r\n\t\u003cli\u003eSitting Height: 12\u003c\/li\u003e\r\n\t\u003cli\u003eMain Materials: New \u0026amp; Recycled Polyester\u003c\/li\u003e\r\n\t\u003cli\u003eInner Filling: Recycled Fibres\u003c\/li\u003e\r\n\t\u003cli\u003eEmbroidered Eye\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":52445108732220,"sku":"BRR4LAM","price":33.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bashful_blush_bunny_ring_rattle_18cm_x_8cm_x_2cm_1_nobg.png?v=1770608238"},{"product_id":"matchstick-monkey-bathtime-slideset-blue","title":"Matchstick Monkey Bathtime Slideset - Blue","description":"\u003cdiv class=\"description-image\"\u003e\n\t\t\t\t\t\t\u003cimg src=\"https:\/\/babycentral.co\/image\/catalog\/products\/bathtime_slideset___blue_1.png\"\u003e\n\t\t\t\t\t\t\u003c\/div\u003e\u003cp\u003eThe Matchstick Monkey Bathtime Slide Set is the perfect baby bath toy that encourages the early development of hand-eye coordination, as the easy-to-grip animal rocks can be placed at the top of the slide, where they go splashing down into a foamy mountain of bubbles! Simply attach the slide to any bath or smooth surface and choose to direct the slide in one of three angles. Contains BioCote® Antimicrobial Protection, which reduces microbes, making it more hygienic than any other bath toys on the market, and easier to keep fresh and clean\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eIncludes 1 slide set and 3 fun animal character rocks\u003c\/li\u003e\r\n\t\u003cli\u003eMade from non toxic food-grade silicone \u0026amp; BPA-free PVC \u0026amp; PP materials\u003c\/li\u003e\r\n\t\u003cli\u003eContains added BioCote, a silver ion antimicrobial technology, which is a safe, natural way to inhibit germs to keep your bath toys fresher and cleaner for longer\u003c\/li\u003e\r\n\t\u003cli\u003eEncourages early learning through creative play\u003c\/li\u003e\r\n\t\u003cli\u003eHelps develop hand-eye coordination \u0026amp; fine motor skills\u003c\/li\u003e\r\n\t\u003cli\u003eAttach to bath or any smooth surface in 3 different ways\u003c\/li\u003e\r\n\t\u003cli\u003eSuitable for 6+ months\u003c\/li\u003e\r\n\t\u003cli\u003eAs with all bath toys, always use with adult supervision\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":52445139271996,"sku":"MM-B-SSG-002","price":39.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bathtime_slideset___blue_nobg.png?v=1770607909"},{"product_id":"matchstick-monkey-bathtime-slideset-white","title":"Matchstick Monkey Bathtime Slideset - White","description":"\u003cdiv class=\"description-image\"\u003e\n\t\t\t\t\t\t\u003cimg src=\"https:\/\/babycentral.co\/image\/catalog\/products\/bathtime_slideset___white_1.png\"\u003e\n\t\t\t\t\t\t\u003c\/div\u003e\u003cp\u003eThe Matchstick Monkey Bathtime Slide Set is the perfect baby bath toy that encourages the early development of hand-eye coordination, as the easy-to-grip animal rocks can be placed at the top of the slide, where they go splashing down into a foamy mountain of bubbles! Simply attach the slide to any bath or smooth surface and choose to direct the slide in one of three angles. Contains BioCote® Antimicrobial Protection, which reduces microbes, making it more hygienic than any other bath toys on the market, and easier to keep fresh and clean\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eIncludes 1 slide set and 3 fun animal character rocks\u003c\/li\u003e\r\n\t\u003cli\u003eMade from non toxic food-grade silicone \u0026amp; BPA-free PVC \u0026amp; PP materials\u003c\/li\u003e\r\n\t\u003cli\u003eContains added BioCote, a silver ion antimicrobial technology, which is a safe, natural way to inhibit germs to keep your bath toys fresher and cleaner for longer\u003c\/li\u003e\r\n\t\u003cli\u003eEncourages early learning through creative play\u003c\/li\u003e\r\n\t\u003cli\u003eHelps develop hand-eye coordination \u0026amp; fine motor skills\u003c\/li\u003e\r\n\t\u003cli\u003eAttach to bath or any smooth surface in 3 different ways\u003c\/li\u003e\r\n\t\u003cli\u003eSuitable for 6+ months\u003c\/li\u003e\r\n\t\u003cli\u003eAs with all bath toys, always use with adult supervision\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":52445140812092,"sku":"MM-B-SSG-021","price":39.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bathtime_slideset___white_nobg.png?v=1770607911"},{"product_id":"matchstick-monkey-bathtime-wobblers-mint-green-dusty-pink","title":"Matchstick Monkey Bathtime Wobblers - Mint Green \u0026 Dusty Pink","description":"\u003cdiv class=\"description-image\"\u003e\n\t\t\t\t\t\t\u003cimg src=\"https:\/\/babycentral.co\/image\/catalog\/products\/bathtime_wobblers___mint_green__amp__dusty_pink_1.png\"\u003e\n\t\t\t\t\t\t\u003c\/div\u003e\u003cp\u003eThe Matchstick Monkey Bathtime Wobblers are ergonomic baby \u0026amp; toddler bath toys designed to fit perfectly into tiny hands for endless fun in the tub. Watch little one’s faces light up as they bob around the bath, encouraging imaginative play, while helping to develop fine motor skills. The set contains two wobblers which are mold-resistant, so they can play until their little body is clean, and their heart is content.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBioCote® Antimicrobial Technology reduces microbes, making it more hygienic than any other bath toys on the market, and easier to keep fresh and clean\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eIncludes 2 Wobblers\u003c\/li\u003e\r\n\t\u003cli\u003eMade from non toxic food-grade silicone \u0026amp; BPA-free ABS material\u003c\/li\u003e\r\n\t\u003cli\u003eContains added BioCote, a silver ion antimicrobial technology, which is a safe, natural way to inhibit germs to keep your bath toys fresher and cleaner for longer\u003c\/li\u003e\r\n\t\u003cli\u003eDesigned to prevent mold and mildew\u003c\/li\u003e\r\n\t\u003cli\u003eIdeal shape for little hands to grip\u003c\/li\u003e\r\n\t\u003cli\u003eEncourages imaginative and creative play as they wobble and bob in the water\u003c\/li\u003e\r\n\t\u003cli\u003eHelps develop fine motor skills\u003c\/li\u003e\r\n\t\u003cli\u003eSuitable for 6+ months\u003c\/li\u003e\r\n\t\u003cli\u003eAs with all bath toys, always use with adult supervision\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":52445142188348,"sku":"MM-B-WB-004","price":34.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bathtime_wobblers___mint_green__amp__dusty_pink_nobg.png?v=1770607912"},{"product_id":"matchstick-monkey-bathtime-wobblers-lion-giraffe","title":"Matchstick Monkey Bathtime Wobblers - Lion \u0026 Giraffe","description":"\u003cdiv class=\"description-image\"\u003e\n\t\t\t\t\t\t\u003cimg src=\"https:\/\/babycentral.co\/image\/catalog\/products\/bathtime_wobblers___lion__amp__giraffe_1.png\"\u003e\n\t\t\t\t\t\t\u003c\/div\u003e\u003cp\u003eThe Matchstick Monkey Bathtime Wobblers are ergonomic baby \u0026amp; toddler bath toys designed to fit perfectly into tiny hands for endless fun in the tub. Watch little one’s faces light up as they bob around the bath, encouraging imaginative play, while helping to develop fine motor skills. 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