{"title":"Baby Toys (0-12 Months)","description":"\u003cp\u003eDiscover the best baby and infant toys at Baby Central Singapore! From sensory play to developmental fun, our safe, engaging toys support learning and growth. Perfect for tummy time, teething, and early milestones - designed for little hands and big smiles\u003c\/p\u003e\n\u003cp\u003e[*LONG_DESCRIPTION*]\u003c\/p\u003e\n\u003cp\u003e\u003c!--StartFragment--\u003e\u003c!--EndFragment--\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eYour baby is undoubtedly the most precious and wonderful little miracle in your life. By introducing fun baby toys, you can make your baby laugh innocently or giggle with joy or jump with excitement or flash that naughty smile. Spending quality time with your baby, entertaining him with interesting toys exuding cute sounds and bright colors, and getting to see that sparkle in his\/her eyes is simply an unmatched moment. These kind of toys and engaging baby games tend to stimulate mental development of the baby and are known to make their minds sharp and senses strong. Browse through our website to choose from a vast range of baby toys and games and get free and timely delivery all across Singapore!\u003c\/p\u003e","products":[{"product_id":"bao-goods-linen-play-mat-120-x-120-cm","title":"BAO Goods Linen Play Mat (120 x 120 cm)","description":"\u003cp\u003eBeautifully quilted and soft at first touch, BAO Linen Play Mats have been designed to grow with your baby and family. A timeless and aesthetically pleasing home accessory that can be used by all members of the family, from birth, to tummy time, play time, quiet reading and more!\u003c\/p\u003e\r\n\r\n\u003cp\u003eOur mats are made with 100% premium French flax linen that is moisture-resistant, naturally hypoallergenic and highly breathable. Boosted with extra padding, we’ve ensured that the mats are soft enough for even the littlest ones to feel comfortable and safe for use. Each mat comes in a matching linen bag for easy storage. Machine washable (see cleaning instructions for more details).\u003c\/p\u003e\r\n\r\n\u003cp\u003eSize: 120 x 120 cm\u003c\/p\u003e\r\n\r\n\u003cp\u003eMaterial: 100% premium French flax linen\u003c\/p\u003e\r\n\r\n\u003cp\u003eCare instructions: Machine washable. Warm water on gentle cycle. Best if placed in a washing net. 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Wipe clean with a wet wipe\/towel after use. Comes with two loops to hang dry your mat, and a mesh bag to easily carry your mat around.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Always store the mat away only when it is completely dry to prevent unwanted odour.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e130cm x 160cm\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Buttery soft premium vegan leather\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCare instructions: \u003c\/strong\u003eWipe clean with a damp cloth. Use mild soap if needed. Hang dry. Do not machine wash, do not soak.\u003c\/p\u003e","brand":"BAO Goods","offers":[{"title":"Earl Grey","offer_id":52444349268284,"sku":"20798831-MXM-EGY-001","price":86.0,"currency_code":"SGD","in_stock":false},{"title":"Lemon","offer_id":52444349301052,"sku":"MXM-LEM-001","price":86.0,"currency_code":"SGD","in_stock":false},{"title":"Biscuit Check","offer_id":52444349333820,"sku":"MXM-BIS-001","price":92.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/maxi_mess_mats__single_sided.jpg?v=1770607679"},{"product_id":"bao-goods-mini-mess-mats","title":"BAO Goods Mini Mess Mats","description":"\u003cp\u003eIntroducing our non-toxic, buttery soft vegan leather Mini Mess Mat for diaper changes, craft sessions, meal times and everything in between! 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Designed to look like a beautiful rug, it features a  sophisticated boho design on one side and a charming leafy print on the other. This versatile mat seamlessly integrates into your home decor and is made from high-quality TPU foam, ensuring a soft, safe, and easy-to-clean surface for your baby. Perfect for adding a touch of style, whilst providing comfort to play space.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003cp style=\"text-align:start\"\u003e\u003cspan style=\"font-size:14px\"\u003e\u003cspan style=\"color:#303030\"\u003e\u003cspan style=\"background-color:#ffffff\"\u003eMilk It Baby Play Mats are made using 100% sustainable and non-toxic TPU Foam and are free from PVC, BPA and latex, making it the safest choice for babies and toddlers. 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Large in size and large in style, it makes a great cushiony area for playing. Unlike other foam tiles safety-rated for children 3 years and up, Playspot is designed, tested and manufactured for younger children. 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Reversible, easy to clean, and kind to skin, it’s a space where childhood blossoms and quiet moments linger.\u003c\/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eFrom our family to yours — welcome home.\u003c\/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eRegular 200cm x 140cm x 15mm thick  of plush, padded comfort\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eThoughtfully reversible playmat: a quiet, nature-inspired print on one side, a calming neutral on the other\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eWater-resistant and wipeable surface for everyday messes\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eNon-toxic, PVC-free, and eco-conscious\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eEvery mat is free from phthalates, formaldehyde, lead, latex, BPA, formamide, EVA, and other harmful substances—giving you the peace of mind every parent deserves.\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003e\u003cstrong\u003eNote: Actual playmat color may vary slightly due to screen settings.\u003c\/strong\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Wander Mats","offers":[{"title":"Default Title","offer_id":52445074194748,"sku":"743407671250","price":248.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/WM-COLLECTION-LEIF-II-R_1024x_912dadc5-7148-41b7-aa6f-8388bafc00c8.jpg?v=1770607472"},{"product_id":"wander-mats-rei-playmat-regular","title":"Wander Mats REI Playmat - Regular","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eA rainbow in stillness, a soft space to grow.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eThe \u003cem\u003e\u003cstrong\u003eRei\u003c\/strong\u003e\u003c\/em\u003e  Playmat is a quiet celebration of joy — featuring a subtle, hand-drawn rainbow motif that arcs gently across in soft blue tones. 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Reversible, easy to clean, and gentle on skin—this mat is made for memories.\u003c\/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eFrom our family to yours — welcome home.\u003c\/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eRegular 200cm x 140cm x 15mm thick  of plush, padded comfort\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eThoughtfully reversible playmat: a quiet, nature-inspired print on one side, a calming neutral on the other\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eWater-resistant and wipeable surface for everyday messes\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eNon-toxic, PVC-free, and eco-conscious\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eEvery mat is free from phthalates, formaldehyde, lead, latex, BPA, formamide, EVA, and other harmful substances—giving you the peace of mind every parent deserves.\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003e\u003cstrong\u003eNote: Actual playmat color may vary slightly due to screen settings.\u003c\/strong\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Wander Mats","offers":[{"title":"Default Title","offer_id":52445074227516,"sku":"743407671274","price":248.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/WM-COLLECTION-REI-R_1200x1200_927cd55b-9405-4af2-a5b0-6090f4ec71d1.jpg?v=1770607474"},{"product_id":"wander-mats-freja-playmat-regular","title":"Wander Mats FREJA Playmat - Regular","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eGentle Coral Pink, rooted in love.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eSoft underfoot, soothing to the eye — it’s where play begins and love lingers. The \u003cem\u003e\u003cstrong\u003eFreja Playmat\u003c\/strong\u003e\u003c\/em\u003e is a gentle breath of spring — where a warm, tender hue made for the quiet magic of everyday moments meets a whisper of hand-drawn leaves. Designed to bring warmth and serenity into your space, \u003cem\u003e\u003cstrong\u003eFreja Playmat\u003c\/strong\u003e\u003c\/em\u003e is a quiet companion through each roll, crawl, and cuddle.\u003c\/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eSoft to the touch, gentle on the eyes, \u003cem\u003e\u003cstrong\u003eFreja Playmat\u003c\/strong\u003e\u003c\/em\u003e is designed to blend seamlessly into every corner of your home. Minimalist, warm, and wonderfully grounding — it’s where play meets presence.\u003c\/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eMade for families who value safety, softness, and slow, intentional days, Freja is a padded playmat for daily rituals — whether it’s tummy time or a mid-afternoon story. Reversible, easy to clean, and made to last through every little milestone.\u003c\/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eRegular 200cm x 140cm x 15mm thick  of plush, padded comfort\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eThoughtfully reversible playmat: a quiet, nature-inspired print on one side, a calming neutral on the other\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eWater-resistant and wipeable surface for everyday messes\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eNon-toxic, PVC-free, and eco-conscious\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003eEvery mat is free from phthalates, formaldehyde, lead, latex, BPA, formamide, EVA, and other harmful substances—giving you the peace of mind every parent deserves.\u003c\/li\u003e\r\n\t\u003cli dir=\"ltr\"\u003e\u003cstrong\u003eNote: Actual playmat color may vary slightly due to screen settings.\u003c\/strong\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Wander Mats","offers":[{"title":"Default Title","offer_id":52445074325820,"sku":"20798982-743407671236","price":248.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/freja_playmat___regular_2.jpg?v=1770607474"},{"product_id":"wander-mats-sol-playmat-regular","title":"Wander Mats SOL Playmat - Regular","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eSunshine for the soul, softness beneath your feet.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eThe \u003cem\u003e\u003cstrong\u003eSol\u003c\/strong\u003e\u003c\/em\u003e Playmat is a warm embrace in playmat form — featuring a cheerful sun motif in soft, golden yellow. 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The three-stage grow-with-baby design also features a 360-degree rotating seat for baby to swivel and bounce, then converts to cruising mode for new walkers and finally becomes a toddler play table with a handy bin to store crafts and supplies.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eAge 4m+\u003c\/li\u003e\n\t\u003cli\u003e25+ developmental activities\u003c\/li\u003e\n\t\u003cli\u003eThree stages of use: Sit, swivel, bounce \u0026amp; play; Cruise \u0026amp; interact; Play table\u003c\/li\u003e\n\t\u003cli\u003eMoveable Montessori-inspired toys can be positioned based on baby's abilities\u003c\/li\u003e\n\t\u003cli\u003eRotating Sundial Mirror encourages self-recognition with slide-out panel for your own photo\u003c\/li\u003e\n\t\u003cli\u003eMountain Mover with wooden rings and soft sensory materials\u003c\/li\u003e\n\t\u003cli\u003ePaddle Spinners with moveable wooden beads encourage hand-eye coordination\u003c\/li\u003e\n\t\u003cli\u003eMushroom Pod with clacker \u0026amp; crinkle sounds helps support batting play\u003c\/li\u003e\n\t\u003cli\u003eWobble Wheels \u0026amp; Rolling Teether encourage grasping \u0026amp; coordination\u003c\/li\u003e\n\t\u003cli\u003eDiscovery Window™ lets baby peek at their feet to help teach cause \u0026amp; effect\u003c\/li\u003e\n\t\u003cli\u003eConverts to a play table with hidden storage bin 360-degree rotating seat stretches for bouncing\u003c\/li\u003e\n\t\u003cli\u003eAdjustable foot platform \u0026amp; non-skid feet\u003c\/li\u003e\n\t\u003cli\u003eUp to 25lb\/11.3 kg weight capacity\u003c\/li\u003e\n\t\u003cli\u003eUse only for a child who is able to hold head upright unassisted and who is not able to walk or climb out of the product\u003c\/li\u003e\n\t\u003cli\u003eCoordinates with Skip Hop’s Discoverosity Montessori-Inspired Collection\u003c\/li\u003e\n\t\u003cli\u003eSize (inches): 25.6L x 25.6W x 27.3H; (cm): 65L x 65W x 69H   \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eMachine washable polyester seat\u003c\/li\u003e\n\t\u003cli\u003eFSC-certified wood accents\u003c\/li\u003e\n\t\u003cli\u003eEasy tool-free assembly \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n","brand":"Skip Hop","offers":[{"title":"Default Title","offer_id":52445099753788,"sku":"SH9O297010","price":549.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/skip_hop_discoverosity_3_stage_activity_center_nobg_40db6547-9fb2-4d13-b322-142b3132fadb.png?v=1770608468"},{"product_id":"jellycat-bashful-beige-bunny-comforter-27x20cm1","title":"Jellycat Bashful Beige Bunny Comforter 27x20cm","description":"\u003cp\u003eIrresistibly soft in a beige coloured fur made from recycled fibres, Bashful Beige Bunny Comforter features our beloved Bashful Bunny signature long lop ears, a suedette nose and embroidered eyes. 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Gently pull Puppy and an original Jellycat lullaby will play from the stylishly monochrome trimmed star.\u003c\/p\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDimensions: 30cm x 20cm x 6cm\u003c\/li\u003e\r\n\t\u003cli\u003eSitting Height: 30\u003c\/li\u003e\r\n\t\u003cli\u003eMain Materials: New \u0026amp; Recycled Polyester\u003c\/li\u003e\r\n\t\u003cli\u003eInner Filling: Recycled Fibres\u003c\/li\u003e\r\n\t\u003cli\u003eEmbroidered Eye\u003c\/li\u003e\r\n\t\u003cli\u003eContains sound chip\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch4\u003eSafety \u0026amp; Care\u003c\/h4\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCare Instructions: Sponge clean only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine. 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Designed for sensory play and exploration, our baby fidget toy features five soft silicone poppers that are fun to press while helping to build fine motor skills. We also included rattle beads, a textured cloud teether and colourful ribbons to engage baby with multi-sensory activities. Ready to play another round of pop-it? Just push the centre to reset the sensory popper toy and encourage little hands to press \u0026amp; pop again.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eEngaging Sensory Play\u003c\/strong\u003e: Keep little hands busy with our star-shaped sensory toy, perfect for at home or on the go. 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Shake up playtime with our cute musical baby toy. Part tambourine, part keyboard and totally fun, three modes of play plus 20 fun features make this a must-have toy for mini musicians. 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Just like real peas in a pod, these Perfect Paris soft toys stick together with embedded magnets and can be easily separated and reattached, symbolizing the bond between best friends. Because some things are just better together — like two peas in a pod!\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis charming gift is perfect for birthdays, Valentine’s Day, anniversaries, or as a thoughtful gesture to show your best friend that you're the perfect pair.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis iconic duo is the sweetest way to express just how much you care.\u003c\/p\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003ePart of Bubble's Perfect Pairs Collection\u003c\/li\u003e\r\n\t\u003cli\u003eWipe Clean Only\u003c\/li\u003e\r\n\t\u003cli\u003eDimensions: 20 x 8 x 10.5 cm\u003c\/li\u003e\r\n\t\u003cli\u003eAges 0+ months\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Bubble","offers":[{"title":"Default Title","offer_id":52445106635068,"sku":"BUKPC31","price":14.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bubble__perfect_pairs___two_peas_in_a_pod_nobg.png?v=1770608217"},{"product_id":"bubble-perfect-pairs-cherries1","title":"Bubble Perfect Pairs - Mes Cherries","description":"\u003cp\u003eJust like two cherries on a stem, this set of Perfect Pairs plush toys are connected with embedded magnets, making them stick together while being easily separated and reattached. 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Crafted in the softest fur made from recycled fibres, our much loved Bashful character giraffe is both a toy and comforting companion, ready to soothe and entertain at any given moment!\u003c\/h4\u003e\r\n\r\n\u003ch4\u003e \u003c\/h4\u003e\r\n\r\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e\r\n\t\u003ch4\u003eDimensions: 18cm x 8cm x 2cm\u003c\/h4\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003ch4\u003eMain Materials: New \u0026amp; Recycled Polyester\u003c\/h4\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003ch4\u003eInner Filling: Recycled Fibres\u003c\/h4\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003ch4\u003eEmbroidered Eye\u003c\/h4\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":52445108633916,"sku":"BRR4GF","price":33.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bashful_giraffe__faux_fur_rattle_18cm_nobg_42e5120d-0de6-47bb-9102-8ee03aadce9a.png?v=1770608237"},{"product_id":"jellycat-bashful-lamb-faux-fur-rattle","title":"Jellycat Bashful Lamb Ring Rattle 18cm x 8cm x 2cm","description":"\u003cp\u003eIn two shakes of a lamb’s tail, Baby will be giggling away! 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With a sweet, embroidered face and cute waggle ears, it’s just the friend for long country trips\u003c\/p\u003e\r\n\r\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDimensions: 18cm x 8cm x 2cm\u003c\/li\u003e\r\n\t\u003cli\u003eSitting Height: 12\u003c\/li\u003e\r\n\t\u003cli\u003eMain Materials: New \u0026amp; Recycled Polyester\u003c\/li\u003e\r\n\t\u003cli\u003eInner Filling: Recycled Fibres\u003c\/li\u003e\r\n\t\u003cli\u003eEmbroidered Eye\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":52445108732220,"sku":"BRR4LAM","price":33.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bashful_blush_bunny_ring_rattle_18cm_x_8cm_x_2cm_1_nobg.png?v=1770608238"},{"product_id":"jellycat-bashful-bunny-cream-woven-musical-toy-30cm","title":"Jellycat Bashful Bunny Cream Woven Musical Toy 30cm","description":"\u003ch4\u003eAn enchanting newborn gift, let babies dream sweetly with a Bashful Bunny Musical Pull. Our most loved Bashful Bunny, in soft, cream fur made from recycled fibres can be gently pulled to hear an original Jellycat lullaby. The cream star shaped musical pull with contrast trim can be attached to a crib or pram with a Velcro fastening.\u003c\/h4\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDimensions: 30cm x 20cm x 6cm\u003c\/li\u003e\r\n\t\u003cli\u003eMain Materials: New \u0026amp; Recycled Polyester\u003c\/li\u003e\r\n\t\u003cli\u003eInner Filling: Recycled Fibres\u003c\/li\u003e\r\n\t\u003cli\u003eEmbroidered Eye\u003c\/li\u003e\r\n\t\u003cli\u003eContains sound chip\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003ch4\u003eSafety \u0026amp; Care\u003c\/h4\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCare Instructions: Sponge clean only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine. Check all labels upon arrival of purchase.\u003c\/li\u003e\r\n\t\u003cli\u003eSafety Recommendations: Suitable from birth\u003c\/li\u003e\r\n\t\u003cli\u003eTested to and complies with EN71, ASTM, and ISO 8124\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":52445108797756,"sku":"MP4BC","price":73.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bashful_bunny_cream_woven_musical_toy_30cm_nobg_b7cd29d0-231d-48ef-acf9-1e83a2798eb4.png?v=1770608239"},{"product_id":"skip-hop-geometric-wonders-activity-gym","title":"Skip Hop Geometric Wonders Activity Gym","description":"\u003cp\u003eThe Skip Hop Geometric Wonders Activity Gym is a stylish and engaging play space designed to support your baby’s sensory development from day one. Featuring a modern geometric design, this activity gym comes with a soft, cushioned mat and a sturdy arch with five interactive hanging toys that stimulate your baby’s vision, touch, and hearing\u003c\/p\u003e\n\n\u003cp\u003eWith high-contrast patterns, various textures, and fun sounds, this activity gym encourages tummy time, reaching, grasping, and overall motor skill development. The removable toys make playtime fun both on and off the mat, while the neutral colour palette blends seamlessly with any home decor\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eSensory stimulating design – High-contrast patterns, crinkle fabrics, and rattles enhance visual and auditory development\u003c\/li\u003e\n\t\u003cli\u003eSoft, cushioned tummy time mat – Crocodile tummy time pillow with rib mink body provides a cozy and safe space for tummy time and play\u003c\/li\u003e\n\t\u003cli\u003eFive interactive hanging toys – Chime turtle with mirror on belly, Wood bee with fabric body, Bird with rattle, Crinkle rainbow and Squeaker sun with cloud teether \u003c\/li\u003e\n\t\u003cli\u003eDetachable toys for on-the-go fun – Easily remove and attach toys to strollers or car seats.\u003c\/li\u003e\n\t\u003cli\u003eModern \u0026amp; stylish look – A chic, neutral design that fits beautifully into any home featuring geometric shaped playmat with animal artwork and quilting details\u003c\/li\u003e\n\t\u003cli\u003eAges 0+\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Skip Hop","offers":[{"title":"Default Title","offer_id":52445108994364,"sku":"SH9R257810","price":159.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/geometric_wonders_activity_gym_nobg.png?v=1770608243"},{"product_id":"milk-it-baby-boho-blue-beige-leaf-reversible-playmat","title":"Milk It Baby Boho Blue and Beige Leaf Reversible Playmat","description":"\u003cp\u003eEnhance your home decor with our chic reversible play mat. Designed to look like a beautiful rug, it features a  sophisticated boho design on one side and a charming leafy print on the other. This versatile mat seamlessly integrates into your home decor and is made from high-quality TPU foam, ensuring a soft, safe, and easy-to-clean surface for your baby. Perfect for adding a touch of style, whilst providing comfort to play space.\u003c\/p\u003e\r\n\r\n\u003cp\u003eMilk It Baby Play Mats are made using 100% sustainable and non-toxic TPU Foam and are free from PVC, BPA and latex, making it the safest choice for babies and toddlers. They are cushioned and thickly padded, perfect for your little ones to explore the mat, play and learn!\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDIMENSIONS: \u003c\/strong\u003e200cm (L) x 140cm (W) x 15mm thick \u2028\u2028MATERIAL: Non-Toxic and Eco-Friendly TPU Foam\u003cbr\u003e\r\n\u003cbr\u003e\r\nDesigned in London.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSPECIAL FEATURES: \u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAll Milk It Baby play mats come rolled up with 2 reusable Velcro straps in the packaging. Super handy for when you have to roll them up again to clean, pack away or transport it outdoors and to play dates!\u003c\/li\u003e\r\n\t\u003cli\u003eMilk it Baby play mats are fully functional for not just your little one, but the entire family! Perfectly sized for home workouts, yoga sessions, and more.\u003c\/li\u003e\r\n\t\u003cli\u003eOur mats are \u003cstrong\u003ereversible\u003c\/strong\u003e, designed to offer stylish baby-safe floor covering, flipping from a contemporary cultural map design to a neutral print for two looks in one.\u003c\/li\u003e\r\n\t\u003cli\u003eOur play mats are eco-friendly, biodegradable and safe for the environment.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e*Please note actual colours may vary. It’s important to note that they \u003cstrong\u003emay look different on a real product\u003c\/strong\u003e than what you see on your computer monitor.\u003c\/p\u003e","brand":"Milk It Baby","offers":[{"title":"Default Title","offer_id":52445109518652,"sku":"MI-BOHOBLPM","price":295.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/boho_blue_and_beige_leaf_reversible_playmat_nobg.png?v=1770608268"},{"product_id":"matchstick-monkey-bathtime-slideset-blue","title":"Matchstick Monkey Bathtime Slideset - Blue","description":"\u003cdiv class=\"description-image\"\u003e\n\t\t\t\t\t\t\u003cimg src=\"https:\/\/babycentral.co\/image\/catalog\/products\/bathtime_slideset___blue_1.png\"\u003e\n\t\t\t\t\t\t\u003c\/div\u003e\u003cp\u003eThe Matchstick Monkey Bathtime Slide Set is the perfect baby bath toy that encourages the early development of hand-eye coordination, as the easy-to-grip animal rocks can be placed at the top of the slide, where they go splashing down into a foamy mountain of bubbles! Simply attach the slide to any bath or smooth surface and choose to direct the slide in one of three angles. Contains BioCote® Antimicrobial Protection, which reduces microbes, making it more hygienic than any other bath toys on the market, and easier to keep fresh and clean\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eIncludes 1 slide set and 3 fun animal character rocks\u003c\/li\u003e\r\n\t\u003cli\u003eMade from non toxic food-grade silicone \u0026amp; BPA-free PVC \u0026amp; PP materials\u003c\/li\u003e\r\n\t\u003cli\u003eContains added BioCote, a silver ion antimicrobial technology, which is a safe, natural way to inhibit germs to keep your bath toys fresher and cleaner for longer\u003c\/li\u003e\r\n\t\u003cli\u003eEncourages early learning through creative play\u003c\/li\u003e\r\n\t\u003cli\u003eHelps develop hand-eye coordination \u0026amp; fine motor skills\u003c\/li\u003e\r\n\t\u003cli\u003eAttach to bath or any smooth surface in 3 different ways\u003c\/li\u003e\r\n\t\u003cli\u003eSuitable for 6+ months\u003c\/li\u003e\r\n\t\u003cli\u003eAs with all bath toys, always use with adult supervision\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":52445139271996,"sku":"MM-B-SSG-002","price":39.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bathtime_slideset___blue_nobg.png?v=1770607909"},{"product_id":"matchstick-monkey-bathtime-slideset-white","title":"Matchstick Monkey Bathtime Slideset - White","description":"\u003cdiv class=\"description-image\"\u003e\n\t\t\t\t\t\t\u003cimg src=\"https:\/\/babycentral.co\/image\/catalog\/products\/bathtime_slideset___white_1.png\"\u003e\n\t\t\t\t\t\t\u003c\/div\u003e\u003cp\u003eThe Matchstick Monkey Bathtime Slide Set is the perfect baby bath toy that encourages the early development of hand-eye coordination, as the easy-to-grip animal rocks can be placed at the top of the slide, where they go splashing down into a foamy mountain of bubbles! Simply attach the slide to any bath or smooth surface and choose to direct the slide in one of three angles. 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Watch little one’s faces light up as they bob around the bath, encouraging imaginative play, while helping to develop fine motor skills. The set contains two wobblers which are mold-resistant, so they can play until their little body is clean, and their heart is content.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBioCote® Antimicrobial Technology reduces microbes, making it more hygienic than any other bath toys on the market, and easier to keep fresh and clean\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eIncludes 2 Wobblers\u003c\/li\u003e\r\n\t\u003cli\u003eMade from non toxic food-grade silicone \u0026amp; BPA-free ABS material\u003c\/li\u003e\r\n\t\u003cli\u003eContains added BioCote, a silver ion antimicrobial technology, which is a safe, natural way to inhibit germs to keep your bath toys fresher and cleaner for longer\u003c\/li\u003e\r\n\t\u003cli\u003eDesigned to prevent mold and mildew\u003c\/li\u003e\r\n\t\u003cli\u003eIdeal shape for little hands to grip\u003c\/li\u003e\r\n\t\u003cli\u003eEncourages imaginative and creative play as they wobble and bob in the water\u003c\/li\u003e\r\n\t\u003cli\u003eHelps develop fine motor skills\u003c\/li\u003e\r\n\t\u003cli\u003eSuitable for 6+ months\u003c\/li\u003e\r\n\t\u003cli\u003eAs with all bath toys, always use with adult supervision\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":52445142188348,"sku":"MM-B-WB-004","price":34.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2882\/2844\/files\/bathtime_wobblers___mint_green__amp__dusty_pink_nobg.png?v=1770607912"},{"product_id":"matchstick-monkey-bathtime-wobblers-lion-giraffe","title":"Matchstick Monkey Bathtime Wobblers - Lion \u0026 Giraffe","description":"\u003cdiv class=\"description-image\"\u003e\n\t\t\t\t\t\t\u003cimg src=\"https:\/\/babycentral.co\/image\/catalog\/products\/bathtime_wobblers___lion__amp__giraffe_1.png\"\u003e\n\t\t\t\t\t\t\u003c\/div\u003e\u003cp\u003eThe Matchstick Monkey Bathtime Wobblers are ergonomic baby \u0026amp; toddler bath toys designed to fit perfectly into tiny hands for endless fun in the tub. Watch little one’s faces light up as they bob around the bath, encouraging imaginative play, while helping to develop fine motor skills. 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